If you are thinking of redesigning your website, you should have a good reason for doing so. A website redesign is an important factor in further enhancing your customer’s experience as they use your facilities. Or it could result in just the opposite.
There can be several factors for considering a website redesign, but essentially, these factors need to be thought of thoroughly before implementing your redesign project. Redesigning your site can change not just the look but the familiar flow of information and processes that your regular customers have gotten used to and they may or may not appreciate this. It can enhance or mar your intended purpose.
To help you in gauging whether you’re website is ready for a change; here are some points to consider.
Consider a redesign of your website if your company has experienced some significant changes that have affected its former goals or offerings in some way.
New Management/New Market Strategies
Usually, a change in the management level also signifies new goals for the company. A new management team’s first goal would be improve the business in some major way and a website redesign might be in order to implement new market strategies as well. A website redesign for this reason is useful in establishing the business’ new identity, new goals and strategies.
Customers usually view a website redesign as a signal that the company has undergone a major change. Because the website is a highly accessible medium such changes can be conveyed more easily and customers are apt to take more immediate notice of these changes.
New Products/New Services
Your business has evolved and you are offering a new product or service. A website redesign can support your marketing strategy by focusing on these new offerings. As mentioned above, a website redesign can immediately get a customer’s attention. However, to take opportunity of this curiosity, the new design must be able to draw customers into learning about the new offerings instead of turning off their curiosity so that they veer away from knowing more.
It is not simply a matter of adding a new page for the new product. The new design should be able to focus the customer’s attention on the new product or services without overshadowing your existing product line or service offerings.
Expanding your business to other markets will mean revitalizing your website’s look to cater to new targeted end-users and to appeal to more types of potential customers. Whether due to new management, new market strategies, or new product/service offerings, integrating these elements into your current business processes and customer knowledge base entails a streamlining of processes and a venue for disseminating the required information.
New elements should be integrated as seamlessly as possible to make sure that the customer experience is enhanced. Especially if new processes are involved, integrating them into the old steps already familiar to the customer can be a hassle if not planned properly. It is not merely a problem of adding a step 2 in between the existing step 1 and step 2 in the process. It also entails adequate information on why step 2 is necessary and how this additional step benefits the customer in his/her transactions with the company. In the streamlining process, step 1 and 2 may even be combined to make the process shorter and customers may appreciate this more than learning about why a new step is necessary.
The above-mentioned major reasons for considering a website redesign may not necessarily happen individually. In fact, for most businesses, these changes may happen one after the other. It is not easy to decide how or what types of changes need to be made to your current website so that it clearly communicates your business’ new goals. But with careful planning and a clear goal in mind, your designer should be able to help you turn your vision into a fresh new look for your website.
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